If you have built a website, you are going to want to get traffic for that site, and this is not easy to do. As you research how to get traffic you will probably come across sites that are selling SEO packages and wonder just what these are. They are actually a very useful service for getting visitors to your website.
An SEO package is really just a fancy name for a company that will build links to your website. There are other aspects to search engine optimization that include the layout of your site but the majority of the companies that offer this service will focus solely on building links to your site and leave the rest up to you. This is not always the case as there are companies that provide full SEO services but they will also charge you a lot more. If you are comfortable with handling the on-page SEO yourself than a company offering link packages can be a good way to go.
The reason that you need to build links to your website is that links are used to help determine where your site will rank in the search results. Obviously you want your site to rank as high in the results as possible since sites that are not on page one get few visitors. The reason that links are used in the rankings is that they make a good proxy for quality. The computer cannot assess the quality of a site so they work on the assumption that the site that has the most links pointing it at must be the best site.
While it is obvious that getting back links for your site is important what is not so obvious is why you would need to hire somebody to build them for you. The answer is that strictly speaking you don’t, it is just that most people prefer to do it this way. The truth is building back links is not particularly difficult but it is time consuming and tedious, most small business owners have better things to do with their time.
If you are going to hire a company to build back links for you it is important that you make sure that you find somebody that knows what they are doing. A lot of the SEO packages that you can buy are nothing more than automated link building services. The links that can be acquired this way are of very little value and may actually harm your site. What you need are links that come from manually submitting quality content to the web. A company that offers this will charge more but you will get results that are a lot better.
Source – https://www.rankersparadise.com